Richmond Fruit Tree Project

This project involved the creation of a logo, a website and a print brochure. For the logo, photographs were selected from the project orchard and farm galleries to find an archetypal tree and field. Those elements were turned into stylized vectors, and soft gradients added to bring in light and color.

 

The website uses woodcut illustrations of fruit trees at the top and bottom and similar soft gradients as the logo in the background, repeating the feeling of sky behind the web content.Lots of white space for photographs illustrate the activities at the farm. The overall look and feel is rustic and simple.

The brochure is 11 x 17 folded in half, and in black and white. It’s easy to update yearly and print for very low cost, important factors for a non-profit with limited resources.

• Client: Richmond Fruit Tree Project
• Date Created: 2007 – ongoing

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