Newsletter Type Specimens

FontShop publishes email newsletters on a bi-monthly basis. Each newsletter featured either new releases, previous type face releases now available in OpenType, FontShop website updates and other related information. I was responsible for designing the type specimens and headers for each newsletter, then coding HTML and email versions for the 90,000+ member mailing list.

The challenge was to concisely convey the versatility and appeal of the typefaces in a three or four-line specimen. Display fonts were allowed one or two lines.

Each specimen showed a multitude of weights and special characters. Adding a line of Spanish, French or Russian in the specimen in addition to English illustrated the diacritics for fonts with multiple language support.

I designed the newsletters from May 2007 to December 2007. They are currently viewable in the FontShop Newsletter Archives.

• Date Created: May to October 2007
• Client: FontShop

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